About us

Established in 2001, the business is owned and run by Roger Hughes and his wife Julie.

Associates are brought in on projects where necessary, and these include those specialising in graphic design, web builds and SEO, exhibition design and installation, market research and planning etc.

When managing projects for large businesses, Roger generally works with the design agency and other support services appointed by the client, and is always happy to do so. For example, a recent major project for Whitbread saw him working with Interbrand.

Key to the success of Hughes Consultancy is Roger's passion for and deep understanding of branding. His experience in this area is considerable and some of it comes from heading up the acclaimed brand review for Argos in the late nineties (where he was then Corporate Design Manager). The Argos project – which revolutionised the design of stores, the catalogue and advertising – was credited as having a major bearing on the financial success of the business in the following years.

Although Roger works with very large clients such as Whitbread and Sodexo, he is equally happy working with much smaller clients, and, for example, one of these is a relatively small private school in North London.

As a life-long environmentalist, Roger has more recently been able to advise clients on sustainability policy and how such a policy should be communicated in a brand sense.